{"product_id":"as-i-am-dry-itchy-scale-shampoo-12-oz","title":"As I Am Dry Itchy Scale Shampoo 12 Oz","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAs I Am Dry Itchy Scale Shampoo 12 Oz\u003c\/strong\u003e is a targeted cleanse designed for those struggling with a dry, itchy scalp and flaky irritation. This shampoo focuses on soothing discomfort while giving your hair a fresh, balanced feel from root to tip.\u003c\/p\u003e \u003cp\u003eWhat sets this formula apart is its ability to calm irritated scalp without weighing hair down. It removes buildup that can contribute to itchiness, so you can enjoy relief and comfortable wear—even during active days or humid weather. The result is a cleaner scalp, reduced visible flakes, and hair that looks healthier and feels lighter after use.\u003c\/p\u003e \u003ch3\u003eWho is this for?\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eAnyone dealing with a dry, itchy scalp and noticeable flaking\u003c\/li\u003e \u003cli\u003eThose with textured or curly hair who need a gentle, scalp-focused cleanse\u003c\/li\u003e \u003cli\u003eIndividuals seeking a routine that balances scalp comfort with everyday hair care\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eSoothes and calms itching to make everyday wear more comfortable\u003c\/li\u003e \u003cli\u003eGently purifies the scalp by removing buildup without stripping moisture\u003c\/li\u003e \u003cli\u003eHelps reduce visible flakes for a cleaner, more even appearance\u003c\/li\u003e \u003cli\u003eSupports healthier-feeling hair that remains soft and manageable\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eWet hair thoroughly, then apply a generous amount of the shampoo to the scalp.\u003c\/li\u003e \u003cli\u003eMassage with fingertips to stimulate circulation and lift buildup from the roots.\u003c\/li\u003e \u003cli\u003eRinse completely, repeat if desired, and follow with a conditioner suited for your hair type.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003ePractical tips and use cases\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eIncorporate into your weekly routine during periods of dryness or after exposure to harsh weather\u003c\/li\u003e \u003cli\u003ePair with a lightweight conditioner to maintain moisture balance for curly or coarse textures\u003c\/li\u003e \u003cli\u003eGreat for people who sweat or wear hats\/helmets frequently, helping to reset scalp comfort\u003c\/li\u003e \u003cli\u003eIdeal for travelers seeking a compact, effective scalp-focused cleanse in a 12 Oz bottle\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eExperience a scalp-first cleanse that prioritizes relief and comfort without compromising hair texture or volume. If you’re searching for a practical, effective solution for dry, itchy scalps that fits naturally into your hair-care routine, this 12 Oz bottle of As I Am Dry Itchy Scale Shampoo is designed to be your go-to option.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":52764900589868,"sku":"AIA501541","price":10.92,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/9206\/0972\/files\/AIA501541.jpg?v=1778037161","url":"https:\/\/lionessmane.shop\/products\/as-i-am-dry-itchy-scale-shampoo-12-oz","provider":"Lioness Mane","version":"1.0","type":"link"}